15 - 16 March 2012 | Berlin
Uncover the New Rules of Tech at TSE Berlin
In the growing worlds of cloud and managed services, the pattern of purchasing technology is changing, shifting risk from the customer to the tech company. How we build products, how we drive revenue, what services we offer, and what we must do to succeed are all on the table.
Is your business ready?
Consumption Economics, a ground-breaking new book by J.B. Wood, Todd Hewlin, and Thomas Lah, offers technology companies a road map for navigating the industry's new landscape, as well as the tools necessary to thrive during this radical change.
To learn more about Consumption Economics, join us at TSE 2012 Berlin, 15-16 March, where author J.B. Wood will offer a keynote presentation focusing on the book's central topics.
FOR ANALYSTS OR TO REQUEST A PRESS KIT
Contact Cindy McCombe
Critical Praise for Consumption Economics
"The next wave of tech will be about truly energizing businesses of all sizes. Tech companies must work actively with IT departments to reduce capital and operating expenses and directly with business users to improve the agility of their organizations. Consumption Economics is the thinking person's guide on how to do just that."
Tod Nielsen
Co-President, VMware
"Tech companies take heed. While many see cloud computing as a new, incremental opportunity, Consumption Economics argues that the migration to the cloud could also drive commoditization, undermine captive relationships and pressure margins. Winners and losers will be shaped by organizational decisions made over the next two to four years, and Consumption Economics provides a step-by-step guidebook for driving the requisite organizational transformation. A must read for all technology executives."
A.M. (Toni) Sacconaghi, Jr.
Senior Research Analyst, Sanford C. Bernstein & Co.
"Cloud computing is fundamentally redefining how customers buy and adopt technology. Consumption Economics delivers powerful insights on the steps high tech companies must take to capitalize on this major market transition."
Bob Paul
Chief Executive Officer, Compuware
"Consumption Economics is a must read that calls out the powerful movement and tectonic shift that is transforming how all technology-based solutions will be sold."
Mike Smerklo
Chairman and CEO, ServiceSource
What does it mean to you?
Complimentary reports exploring the impact of Consumption Economics in the following business professions will be available at TSE 2012 Berlin:
- Education Services
- Field Services
- Professional Services
- Service Revenue Generation
- Support Services
- Service Technology Buyers
